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Luxury Chinese lifestyle brand Shanghai Tang partners with Save Wild Tigers to benefit conservation efforts

Leading up to the Year of the Tiger in 2022, the latest chapter in this collaboration boosts efforts to rescue the endangered big cat from the brink of extinction.

With International Tiger Day (29 July) upon us, Save Wild Tigers are proud to announce the continuation of its collaboration with Luxury lifestyle brand Shanghai Tang. The second instalment of this partnership, Shanghai Tang first collaborated with SWT and luxury travel company Belmond in 2019 on a South East Asian train trip that raised awareness surrounding the plight of wild tigers.

Following this fruitful venture, Shanghai Tang teams up with SWT once again to support efforts to save critically endangered across S E Asia, one garment at a time. From 29 July to 31 December 2021, Shanghai Tang will donate a portion of the proceeds from sales of the brand’s tiger-themed merchandise across all of its retail and online platforms to SWT. Click on the link to see the wonderful Shanghai Tang tiger inspired merchandise available for purchase today!

Visit now!

Sip a wine, save a tiger: Purpose-led liquor lands Down Under

Renowned Portuguese wine maker Quinta De S. Sebastiao has partnered with Save Wild Tigers creating the “Rare” Tiger label, to be retailed globally in aid of Save Wild Tigers. Brands need fresh and engaging strategies to cut through with positive innovative brand messaging. Great example of raising awareness and funds for the plight facing increasingly rare wild tigers.  

Thrilled to announce that Aldi Australia will become the first retailer in the world to stock and retail (effective June 2021) this gold medal “tiger” winning wine. Great example of a win-win strategy all around.  "The opportunity to work with this renowned Portuguese winemaker and create a 'Rare' blend of wine, is conceptually aligned with our cause and messaging strategy. And now our first global launch with Aldi Australia has given us a great opportunity to further spread our message to a wide Australian demographic. Being so close to Asia, raising awareness in Australia is an important part of Save Wild Tigers' global campaign.


Products like Tiger Bone wine are fuelling the illegal wildlife trade and creating a tiger poaching epidemic across Southeast Asia, which is contributing to the decimation of wild tiger numbers in the region. We're hopeful that the irony embodied in the Q.S.S. 'Rare' wine might inspire some to try our wine and help save wild tigers in the process” comments Simon Clinton.

Please visit for more information.

Sip a wine, save a tiger: Purpose-led liquor lands Down Under


Save Wild Tigers founder Simon Clinton announces launch of new marketing- conservation initiative- InstinXion. “Building on the combined experience and insight from the Brand, agency and Conservation world, I’m thrilled to announce the launch of this all-new, exciting marketing led initiative” says Clinton.

As we enter a new decade on the back of COVID-19, the wellbeing of the planet & safety of all its creatures has never been so critical. How brands engage with this new reality whilst ensuring their continued growth and commercial success has never been so important. Aligning iconic species from the natural world with those in the world of Brands makes InstinXion totally unique.

InstinXion brings together Brands and vulnerable or endangered species (& relevant conservation organisations) to communicate a shared proposition and champion awareness for all, visit at

ANNUAL REPORT: Satpuda Landscape Tiger Partnership (SLTP) 2016

The Satpuda Landscape Tiger Partnership (SLTP), one of India's biggest tiger conservation programmes, recently published its latest annual report.

The Satpuda Highlands in Central India is one of the most viable tiger landscapes globally, and Save Wild Tigers is a proud partner and part funder of the programme. With less than 4,000 tigers remaining in the wild, it is CRITICAL that we continue to support conservation in Satpuda.

Save Wild Tigers has supported SLTP which has been working on the following initiatives in 2016:

  • Preserving corridors of land that link areas of tiger habitat
  • Using solar energy technology to help with tiger conservation in remote areas
  • Educating local communities and ensuring they have access to health services and the tools to live sustainably
  • Employment and training programmes
  • Mitigating human-tiger conflict 
  • Landscape monitoring and lobbying

Read the full report here.



In celebration of World Tiger Day, Friday 29 July 2016, we are THRILLED to announce the launch of our new online initiative – "THE KITTY" – a YouTube channel dedicated to cat videos.

It’s never been easier to help raise funds for Tigers – Every time you watch a cat video via "The Kitty", a little bit of money goes towards tiger conservation. (You know you were going to watch them anyway)


Just follow 3 simple steps:

1.       WATCH CAT VIDEOS - hundreds of clips are already available on The Kitty YouTube Channel

2.       UPLOAD CAT VIDEOS - Got some funny/cute/crazy videos of your feline friends? Upload them to today so they can start earning money for wild tigers.

3.       SHARE CAT VIDEOS - Share any video from The Kitty YouTube Channel via your social networks – the more views they get, the more money we raise! 


Collectively, the world watches cat videos hundreds of millions of times each month on YouTube. Save Wild Tigers is harnessing the internet's obsession with cats, leveraging the platform provided by YouTube to raise money for tiger conservation through ad views. 

"Cat videos are the online phenomenon of our time, with over 35 billion views to date and counting," says Simon Clinton, founder of Save Wild Tigers. "We’re obsessed with them. When you put this number beside the number of tigers left in the wild, a mere 3,200, we thought it was an alarming reflection on where our priorities lie."

Enlisting pet cats to help big cats is also a way to involve a younger generation that tends to donate less to charity in traditional ways. "Today, [people] would rather support brands that do good rather than donate their hard-earned dollars toward a cause," says Clinton. "Small change donations have become near obsolete, so charities need to adapt."

"We’re giving content makers—which is pretty much everyone with a smartphone—their own platform to collectively do something that will benefit the planet," Clinton says. "If we can harness or own the long tail of cat videos on YouTube, we can generate significant and ongoing funds for wild tiger preservation."

If all of the cat video views on YouTube so far had raised money for conservation, we could have raised more than £265 million!

That's enough money, in theory, to save tigers from extinction in the wild!

The funds raised by ad views will support SWT campaigns that help reduce demand for tiger products in countries such as China and Vietnam, undercover investigations into the wildlife trade, and lobbying for better regulations.