Renowned Portuguese wine maker Quinta De S. Sebastiao has partnered with Save Wild Tigers creating the “Rare” Tiger label, to be retailed globally in aid of Save Wild Tigers. Brands need fresh and engaging strategies to cut through with positive innovative brand messaging. Great example of raising awareness and funds for the plight facing increasingly rare wild tigers.
Thrilled to announce that Aldi Australia will become the first retailer in the world to stock and retail (effective June 2021) this gold medal “tiger” winning wine. Great example of a win-win strategy all around. "The opportunity to work with this renowned Portuguese winemaker and create a 'Rare' blend of wine, is conceptually aligned with our cause and messaging strategy. And now our first global launch with Aldi Australia has given us a great opportunity to further spread our message to a wide Australian demographic. Being so close to Asia, raising awareness in Australia is an important part of Save Wild Tigers' global campaign.
Products like Tiger Bone wine are fuelling the illegal wildlife trade and creating a tiger poaching epidemic across Southeast Asia, which is contributing to the decimation of wild tiger numbers in the region. We're hopeful that the irony embodied in the Q.S.S. 'Rare' wine might inspire some to try our wine and help save wild tigers in the process” comments Simon Clinton.
Please visit https://www.bandt.com.au/save-wild-tigers-debuts-own-wine for more information.
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